Phones 4u is the UK’s leading mobile phone retailer for the youth market and we are recognised for our success in engaging with this audience through our unique stand-out advertising, social media activity and our market leading smartphone range.
We’re so passionate about our customers and committed to delivering award winning customer excellence every time that we’ve made YOUR needs the foundation of our business behaviour. We were the first mobile retailer to make staff accountable for the way they sell, rewarding our people based on YOUR happiness. We’re also known for running the largest Ofsted accredited retail apprenticeship programme in the UK. You see, significant investment in the training and development of our people along with a unique in store consultation process means we offer passionate staff, unrivalled mobile expertise and advice tailored to YOUR individual needs. As a result, 1 in 4 new contract smartphones sold on the high street are through Phones 4u.
Since opening our doors to customers in 1996 we’ve expanded across the UK and Northern Ireland resulting in a network of more than 470 stores, offering all networks and handset brands and market leading choice and value.
We have recently completed a refresh of our entire store estate, with the focus now on mobile interactivity and making the product the hero. The result is a more interactive, informative and fun environment for you to find your new mobile phone!
In addition to our interactive stores, you can buy your new mobile phone right here, online. Here you can view a large range of mobile phones, mobile broadband, laptops, networks, tariffs, accessories and exclusive deals. There is all the information you need to choose the right deal for you and the process is simple and hassle-free.
Phones 4u Ltd is part of the MobileServ group of companies, commonly known as 4u Group, a holding company for a number of organisations in the telecommunication and financial services market places acquired by Providence Equity in 2006. The latest annual report and accounts for MobileServ Ltd can be downloaded here and an update for the 6 months to June 2010 can be downloaded here.
